Privacy policy.

WebsiteIgnite is operated by Mark as a sole trader trading as WebsiteIgnite, based in Gloucester, United Kingdom. WebsiteIgnite is the controller of the personal information described in this policy.

You can contact WebsiteIgnite about privacy through the website enquiry form. Please write “Privacy request” in your message.

• Enquiry information: your name, email address, selected service, message, and any information you choose to include.
• Client and project information: contact details, proposals, instructions, content, feedback, approvals, invoices, and records needed to deliver a project.
• Technical information: request, device, browser, security, and diagnostic information that may be processed by our hosting provider.
• Analytics information: page views, approximate location, device and browser details, interactions, consent state, and related measurement data collected through Google Analytics and Consent Mode.

• To respond to an enquiry and take steps you request before entering a contract.
• To provide agreed services, manage projects, communicate, invoice, and support handover under our contract with you.
• To meet tax, accounting, legal, and dispute-resolution obligations.
• To protect the website and services from misuse and maintain their reliability, based on our legitimate interests.
• To understand website use through consented Google Analytics, based on your consent.
• To receive limited cookieless Consent Mode measurements while analytics storage is denied, based on our legitimate interest in understanding aggregate website performance with reduced data and without an analytics cookie identifier.

You can withdraw analytics consent or object to processing based on legitimate interests. Withdrawing consent does not affect processing that was lawful before withdrawal.

These providers process information under their own security and privacy arrangements. Some processing may take place outside the United Kingdom. Where required, transfers are protected using recognised safeguards such as adequacy regulations or approved contractual protections.

We do not sell personal information and do not use it for third-party advertising.

• Enquiries that do not become projects are normally retained for up to 24 months after the last contact.
• Client, contract, invoice, and project records may be retained for up to seven years where needed for tax, accounting, legal, or dispute purposes.
• Google Analytics user-level event data is retained for up to 14 months, subject to Google’s separate aggregate reporting.
• Your analytics consent preference is retained in your browser for up to six months.
• Hosting and security logs are retained according to operational and provider schedules and are deleted or anonymised when no longer needed.

Information may be kept longer where required by law or while a legal claim or dispute is active.

We use reasonable technical and organisational measures to protect information, including encrypted HTTPS connections, restricted access, and reputable service providers. No internet service can guarantee absolute security.

Depending on the circumstances, UK data protection law may give you rights to access, correct, erase, restrict, or receive a copy of your information, and to object to certain processing. Where processing relies on consent, you may withdraw it at any time.

Contact us through the enquiry form to exercise a right. We may need to verify your identity. You may also complain to the UK Information Commissioner’s Office at ico.org.uk.

Our cookie policy explains Google Consent Mode, analytics cookies, cookieless measurement, and how to change your choice.

WebsiteIgnite does not use personal information to make solely automated decisions that produce legal or similarly significant effects.

We may update this policy when services, providers, or legal requirements change. The latest version and update date will always appear on this page.